Illuminate EMEA 26

Mastering Frontier Transformation!

 

Where Microsoft partners build intelligent, trusted, next‑generation businesses. Two days. 200 senior partner leaders. Munich. The future of Microsoft partnerships — shaped together.

 

Illuminate EMEA 2026 brings together CEOs, MDs and senior leaders from across the Microsoft partner ecosystem for a focused, high‑impact exploration of the opportunities shaping FY27.

 

This year’s theme — Mastering Frontier Transformation: Operationalising Intelligence and Trust — reflects the shift from AI experimentation to AI as a governed, production‑ready operating capability.

Join the partners who are defining what comes next.

 

Early Bird ticket €650 until 31. July

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Why Attend Illuminate EMEA 2026

Connect. Learn. Grow.

Illuminate is designed for partner leaders who want to enter FY27 with clarity, confidence and momentum. Across our planning conversations, several themes are already emerging — themes that matter to every organisation navigating the shift to intelligence‑driven business models.

1. Understand Microsoft’s FY27 Frontier Transformation priorities

Get early insight into where Microsoft is focusing, how incentives are shifting, and how to align your solution plays to the areas of greatest opportunity.

2. Transform your business model for the AI era

Explore how leading partners are reshaping their organisations — from how value is packaged and monetised, to which services remain strategically relevant, to how IP and industry expertise create defensible differentiation. Learn how to move from project‑based revenue to recurring, outcome‑driven models, and how to build organisations that thrive when productivity increases faster than headcount.

3. Build multi‑partner, multi‑solution offers that win

Discover how partners are combining strengths — IP, services, industry expertise and Marketplace assets — to create solutions none could deliver alone. Understand how MPO and the Microsoft Marketplace are enabling new models of collaboration, accelerating deal velocity and expanding reach.

4. Learn from peers facing the same challenges

Illuminate brings together 200 senior leaders for open, practical conversations — the kind of peer exchange that has long defined the IAMCP community.

5. Experience the strategic energy of a true EMEA leadership gathering

Focused, actionable, and aligned to Microsoft’s direction — Illuminate is where the next chapter of the partner ecosystem takes shape.

See You in Munich ?

The IAMCP (International Association of Microsoft Channel Partners) community provides a valuable platform for the exchange of knowledge around Microsoft technologies. Through high-quality formats and events, it actively promotes knowledge transfer and collaboration among its members.

In particular, the various formats ensure clarity and transparency, enable efficient knowledge sharing, foster interaction and cooperation, and at the same time offer scalability.

IAMCP is continuously committed to further developing these formats, thereby driving the progress of the entire community forward.